Deployed ERP for Retail Industry in a Top Southeast Asian Retailer

Client Overview

This Southeast Asian powerhouse has solidified its position as the foremost player in the region's retail sector. To deliver the value proposition, our client has built the largest network of more than 2000 Retail Gas stations and the largest Petroleum and LPG Storage Terminals and delivery Trucks in Cambodia. With a strong presence in supermarkets, food courts, restaurants, cafes, and oil stations, the company boasts an impressive array of operations:

• Numerous high-end restaurants and cafes
• Over 75 24/7 convenience stores
• More than 2,000 gas stations
• LPG bottling plants
• Lubricants manufacturing plants
• Self-owned oil and gas storage terminals
• A logistics operation equipped with a fleet of 500 tank Lorries

Our client is the Cambodia's leading Oil & Gas establishment, renowned for delivering top-notch energy products and services. Since its inception, the company has flourished, expanding to nearly 2,000 retail outlets and service stations across the Kingdom of Cambodia. Operating with a fleet of 500 trucks, the company manages its diverse portfolio, which includes In-Station convenience stores, coffee shops, logistics, LPG storage & bottling plants, lube oil blending plants & laboratories, jetties, storage terminals, construction, and hotels.

Looking ahead, the company is gearing up to implement ebizframe in specific segments, starting with Convenience Stores at Petrol Pumps, Coffee Shops, and Food Courts. Their initial deployment involves 100 POS systems, with plans to scale up to 400 over the next two years.

Implementation Objective

In their pursuit of a centralized solution to address operational challenges, the company recognized the limitations posed by disparate systems and the reliance on Excel files. To enhance efficiency and overcome these hurdles, the decision-makers sought a comprehensive tailored ERP for Retail Industry that could seamlessly integrate various facets of their business operations.

1. Operational Challenges:

• Disparate Systems and Excel Files: The use of multiple systems and manual data entry through Excel files created inefficiencies, hindered real-time visibility, and increased the risk of errors.
• Need for Real-time Consolidated Views:Lack of real-time consolidated views made it difficult for management to make informed decisions promptly, impacting the overall agility of the organization.
• Expansion Challenges:As the company expanded into specialty restaurants and space rental, the existing operational framework struggled to accommodate the diverse requirements of these new business verticals.

2. Choice of ebizframe ERP:

The company made a strategic decision to transition from its inadequate in-house software to ebizframe ERP for Retail Industry for several key reasons:

• Scalability: Recognizing the need for a solution that could grow with the business, ebizframe ERP was chosen for its scalability, ensuring that the system could adapt to the evolving needs of the company.
• Comprehensive Point of Sale (POS) Integration:The inclusion of a comprehensive ebizframe ERP integrated POS was a crucial factor, providing a unified platform for managing sales transactions seamlessly.
• Success Stories in Africa:The decision was further influenced by the successful implementations of ebizframe ERP for Retail Industry in large business groups in Africa, attesting to the software's reliability and effectiveness in diverse business environments.

3. Strategic Goals:

The management outlined specific goals they aimed to achieve with the implementation of ebizframe ERP for Retail Industry:

• Centralized Platform for Retail Businesses: The promise of a centralized platform for all retail businesses was a key driver, as it aligned with the company's vision of streamlining operations across various retail segments.
• Flexibility and Robustness: Seeking a flexible and robust solution, the company aimed to have a system that could adapt to changing business dynamics while maintaining stability and reliability.
• User-friendly Interface: Recognizing the importance of user adoption, the management prioritized a user-friendly interface to ensure smooth integration and widespread acceptance among employees.
• Cost-effectiveness: In addition to functionality, the cost-effectiveness of the solution was a critical consideration, aligning with the company's commitment to optimizing resource utilization.

By choosing ebizframe ERP for Retail Industry, the company aimed to not only overcome existing operational challenges but also to lay the foundation for a more agile, efficient, and scalable business infrastructure capable of supporting its diverse and expanding business verticals.

Benefits

• Implemented a unified platform resulting in a 20% increase in efficiency for the seamless application of central policies across diverse businesses.
• Introduced a real-time dashboard, reducing decision-making time by 30% for top-tier management, allowing quick access to concise business insights with detailed drill-down options.
• Optimized control over stock reorder levels, preventing exceeding predefined limits and resulting in a 15% reduction in stock overages.
• Tightened control over discounts, schemes, and profitability, leading to a 25% improvement in uniformity and strategic adherence across various business entities.
• Eliminated delays and wait times for managers with real-time data availability, improving operational responsiveness by 40%.
• Automated consolidation processes, eliminating the need for manual efforts, resulting in a 40% increase in operational efficiency.
• Boosted sales by 15% through improved visibility of policy impact on Stock Keeping Units (SKUs), geographies, and other critical parameters.
• Achieved a 20% reduction in receivable cycles and established a robust control mechanism, resulting in a 30% improvement in outstanding payments management.
• Facilitated a 25% smoother rollout of new outlets, showcasing organizational agility and adaptability.
• Streamlined retail operations through centralized administration, resulting in a 15% improvement in overall efficiency of business practices, pricing strategies, profitability frameworks, and schemes.
• Reduced operational costs by 20% and minimized stock wastage, marking a transformative leap toward efficiency and profitability.

Functionalities

• Seamlessly conduct operations across various currencies, entities, and languages to enhance global business reach.
• Implement a centralized hosting approach, utilizing a unified software solution for all business segments.
• Extend retail functionality to multiple locations for broader market coverage.
• Implement line-item and total level discounts, incorporating multi-level discounts at executive, manager, and store in-charge levels.
• Ensure efficient monitoring of expiry dates and streamlined management of sales returns.
• Establish centralized control over schemes, loyalty programs, and discounts for consistent application.
• Enable self-ordering through image-based selection to enhance customer convenience.
• Implement a secure ID card-based login system for enhanced system access control.
• Utilize handheld devices for warehouse management, ensuring smooth and controlled operations.
• Centralize the management of all sales schemes to maintain consistency across the business.
• Achieve fully integrated procurement with automatic ordering to streamline the supply chain.
• Implement efficient multi-warehouse management for optimized inventory control.
• Design the system with adaptability to accommodate new business policies and evolving market trends.
• Treat individual shops and outlets as cost centers, providing detailed analysis from business consolidation to the specific entity level.
• Chosen modules include Point of Sale (POS), Materials Management, Finance, Fixed Assets, Transport, and Human Capital Management (HCM).

Conclusion

The deployment of ebizframe ERP for Retail Industry in our client's Southeast Asian retail powerhouse has proven to be a game-changer. Overcoming operational challenges with a centralized platform, the results are impressive: a 20% efficiency boost, 30% reduction in decision-making time, and a 15% improvement in overall business practices. Real-time visibility, streamlined inventory control, and a 15% boost in sales underscore the success. The chosen modules, including POS, Materials Management, Finance, and HCM, have created a robust and adaptable business management system. In summary, ebizframe ERP has not only addressed current challenges but has positioned the company for sustained growth and efficiency in a dynamic retail landscape.